15-12-2003

Herzog & De Meuron
Marketing Building for Ricola, Laufen, 1997-1999

Landscape, Sport & Wellness,

For the company Ricola, in Switzerland, architects Herzog & De Meuron have created a highly contemporary building located in a small-town context with a rural feel, void of particular architectural qualities.



Herzog & De Meuron<br> Marketing Building for Ricola, Laufen, 1997-1999

Their intention was to create a form of architecture in which external appearance and geometry are not immediately apparent: architecture which is fragmented into individual elements thanks to a broken facade.
Each of these elements wraps around, reflects, or attempts to project into the building a particular part of the garden.
The large overhang on the roof constitutes a sort of symbol of this strategy of fusion of nature and architecture.

The roof girders are made of a plastic material which alters its shape in response to changes in temperature and load due to rain and snow. The interwoven mantle of vegetation covering the building is connected with the roof so that it forms a hybrid structure giving the building a continuously changing look as the seasons change.

GALLERY


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