Fashion and Design: the new Milanese lifestyle

Italo Rota, Jean Nouvel,

USA, Milan,

Bar, Store, Hotel,


A lot of people think of Milan as a “colourless city”. Nothing could be further from the truth!

Fashion and Design: the new Milanese lifestyle 

Demonstrating once again that Milan is anything but a sad, boring city, our itinerary covers the latest openings, demonstrating that Milanese fashion and design are a unique expression of Italian excellence, creativity and professionalism.
Our itinerary starts right in the city centre, with the new Museo del Novecento, the Museum of the Twentieth Century, a place of memory, designed by the architect Italo Rota and the architect Fabio Fornasari.
On the top floor we are fascinated by the luminous tangle of Fontana’s Neon and thrilled by the big spiral staircase rising upwards, with its structure “inspiring introverted physicality,” as architect Italo Rota says. Also on the top floor, suspended above the cathedral square, is Ristorante “Da Giacomo” with its Art Deco design by Laura Sartori Rimini and Roberto Peregalli, serving traditional Milanese dishes. Only a few doors away we have a new shopping concept: Excelsior Milano, the new Coin store. Reinvented by architect Jean Nouvel in the former Excelsior cinema, the department store offers 4 floors of fashion, art, design and food, as well as a Design Bar overlooking the Galleria del Corso. Excelsior Milano is the place to make important clothes purchases, choose a refined takeaway dish to take back to the office or just buy some really good groceries at Eat's, a supermarket that picks up on the new challenge of the high class supermarkets.

Also high class, and very discrete, the new Armani Hotel features spacious rooms characterised by simplicity and elegance, all underlined by use of colours and textures inspired by nature in the interior décor. 95 rooms on the first six floors, and a glass shell on the seventh and eighth with panoramic views of Milan, where you can begin your day with breakfast, take a break in a spa “with a view” or go for a dip in a glassed-in pool right next to the spires of the cathedral. Every single guest is assigned a Lifestyle Manager who will act as guardian angel throughout the duration of his or her stay. There are two other interesting but very different places to stay also worth mentioning. Between the Duomo and the Castello Sforzesco is Hotel Palazzo Segreti, a new hotel concept which recreates the feel of a vacation home in a solidly built upper-class Milanese palazzo. The untreated materials and soft lights of its interior underline the hotel’s policy of sober luxury, all designed by the studio of Brizzi and Refensthal.
Hotel Moschino Milano is an alternative choice located in an old railway station built in neoclassical style and opened in 1840 on the Milano-Monza line, with interiors all redone in Moschino style. The common thread is its fairy-tale theme. Each room takes us into a dream, with surrealistic visions combining the codes of fashion and design; one room is called Sleeping in an Evening Gown, another The Room of Sweets and yet another the Room of Petals.

From fairy-tales to the black rubber of the Pirelli Flagship Store designed by architect Renato Montagner, 1500 square metres on two levels that look a lot like a film set. Here you can find all the Pzero clothes and accessories, ranging from coloured rubber boots to a soft, ultra-light high-tech raincoat.
A new destination, if you like watches, is Boutique Officine Panerai, where materials such as teak and steel are the order of the day, in honour of the historic link with the Italian Navy. And what’s for dinner? In addition to the eating-places we have already discussed, there are two more restaurants that ideally represent the Milanese lifestyle but are completely different in terms of both menu and price range. Designer Fabio Novembre transformed Ristorante Moscara Charlie Brown with a minimalist atmosphere featuring the typical architecture of Lecce and the flavourful traditional cuisine of Puglia. While good things come in small packages at Petit, with its metropolitan Provençal atmosphere: black and white tiled floor, bleached wood tables and lots of little lamps and candles. Global menu. At the entrance, a basket full of baguettes and a ham slicer continually slicing Pata Negra. Welcome to the colourful city of Milan!

Cintya Concari

Il nostro sito web utilizza i cookie per assicurarti la migliore esperienza di navigazione.
Se desideri maggiori informazioni sui cookie e su come controllarne l’abilitazione con le impostazioni del browser accedi alla nostra
Cookie Policy


Stay in touch with the protagonists of architecture, Subscribe to the Floornature Newsletter