Iris Ceramica and FMG Fabbrica Marmi e Graniti present their history and their products as artefacts to be observed and appreciated for their material uniqueness in a visual exhibition meant to be enjoyed in silence, as if in a new kind of museum of ceramics.
The space created by the Iris Ceramica and FMG Fabbrica Marmi e Graniti brands for the most recent Cersaie could be defined as the art of looking at ceramics.
The exhibition installation was intended to teach visitors to see and observe how porcelain can represent natural images, with Maxfine tiles, in the case of FMG, and how research into the traditional colours of ceramic tiles continues today, in the case of Iris.
Visitors were welcomed to the two companies’ stand and introduced to a new way of thinking about ceramic tiles, in which porcelain tiles are not used merely as a covering but to demonstrate how they can enrich architecture. Continuous references to the contemporary museum in FMG’s area and to the history of industrial design in the Iris installation demonstrated to visitors that porcelain tiles and modules are an essential component of design and architecture. This status is made visible in the stand by the pencil of designer Paolo Beleù.
http://www.irisfmg.it/
http://www.irisceramica.it/
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11-07-2017
