Created for MoMA in New York in 1972, "Italy: The New Domestic Landscape" promised to promote Italian design and the intellectual reflection associated with it in the late '60s and early '70s in America. The design object was not presented solely as a product of industry but also as a cultural tool for reform, conformity or contestation of society.
Curator Emilio Ambasz presented the works of great masters and new generations of designers born out of the avant-garde movements together: 9999, Archizoom, Gae Aulenti, Mario Bellini, Joe Colombo, Gruppo Strum, Ugo La Pietra, Gaetano Pesce, Alberto Rosselli, Ettore Sottsass Jr., Superstudio and Zanuso⁄Sapper.
Title: Environments and Counter Environments. "Italy: The New Domestic Landscape,” MoMA, 1972
Curators: Peter Lang, Luca Molinari & Mark Wasiuta
Dates: September 18 2013 – December 14 2013
Images courtesy of Graham Foundation