12-06-2017

Zaha Hadid: doodle google dedicated

Zaha Hadid Architects,

Belgium, London, Rome,

Exhibition, Virtual Reality, Trip,

Zaha Hadid portrayed in front of her famous project, the Heydar Aliyev Centre in Baku, Azerbaijan, is the Google doodle that several countries worldwide saw on 31st May 2017. The initiative was accompanied by an online exhibition and a Google Earth itinerary.



Zaha Hadid: doodle google dedicated

Google Doodles are celebratory animations or images that substitute the Google logo for a day. They are not visible at the same time in all countries, to respect traditions and celebrity in each nation or geographical area. The 31st May in several countries in the world (Italy was excluded, for example) saw a doodle dedicated to architect Zaha Hadid shown in front of her famous project: the Heydar Aliyev Centre in Baku, Azerbaijan.

The doodle doesn’t coincide with the anniversary of the architect’s death (which occurred on 31st March 2016), but it is not unusual forGoogle to dedicate a doodle to contemporary figures. However, a doodle has never been accompanied by an international itinerary and a virtual exhibition!
The partnership with the Serpentine Galleries and the Zaha Hadid Virtual Reality Group allows you to visit the exhibition directly online Zaha Hadid: Early Paintings and Drawings. It begins with the first pictures and drawings that the architect made from the 1970s to the 1990s. There are images of the works and video content with animations and texts. The virtual itinerary exploits the potential ofGoogle Earth in order to visit six works by Zaha Hadid: the MAXXI in Rome, the Contemporary Arts Center in Cincinnati - Ohio, the London Aquatics Centre , the Bergisel Ski Jump in Innsbruck, Austria, the Phaeno Science Centre in Wolfsburg, Germany, and the Havenhuis (Port House) in Antwerp, Belgium. The last building in particular (one of the architect’s most recent works) appears in a time that is only visible on the Web. Google Earth images show the building still under construction, while the Port House was completed and inaugurated on 22nd September 2016.

(Agnese Bifulco)

doodle images from Google
Google Earth itinerary: the architecture of Zaha Hadid
Virtual exhibition: Zaha Hadid: Early Paintings and Drawings


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