16-02-2021

Unique and innovative: Made in Italy by Diesel Living with Iris Ceramica

Diesel Living with Iris Ceramica,

The phrase “Made in Italy” brings to mind excellence and craftsmanship, as well as innovation and the power of change.
In the partnership between Diesel Living and Iris Ceramica, these aspects come to life in surfaces with a bold, dramatic impact, bringing all the expressive power of high-tech ceramic into spaces for everyday living



Unique and innovative: Made in Italy by Diesel Living with Iris Ceramica
The phrase “Made in Italy” brings to mind excellence and craftsmanship, as well as innovation and the power of change.
In the partnership between Diesel Living and Iris Ceramica, these aspects come to life in surfaces with a bold, dramatic impact, bringing all the expressive power of high-tech ceramic into spaces for everyday living### 39:16056:2:1:152246:para
The phrase Made in Italy brings to mind images laden with significance, based on our own personal experience and at the same time shared by a vast collective imagination
Of course we think of the country of origin, with its highly various traditions, arts, colours and folklore.
But at the same time, we think of quality and excellence in materials and in their production. 
Known and appreciated all over the world, “Made in Italy” is a label telling an exclusive story of creativity, innovation, and originality.
The story of a great variety of industries, ranging from fashion to food and design, to mention only a few of the best-known sectors. Intimately bound to its centuries-old tradition of hand craftsmanship, the story of Italian production still preserves all its original features, for though change is inevitable, it always takes place "in the footsteps of tradition".
 
Tradition is a very important aspect to be taken into consideration, as the excellence of “Made in Italy” is constantly changing, precisely because of the quality with which it is identified, and to respond to the changing demands of society and consumers.
Both classic and more experimental styles come to life in new forms in everything Made in Italy, especially in industries such as ceramics and interior design which have seen much evolution in the technical processes involved in production of materials.
 
One clear example of this is Diesel Living with Iris Ceramica, one of Italy’s most prominent manufacturers of high-tech ceramics since 2016. 
This dynamic young brand brings together two leading Italian companies: trendsetter Diesel Living, which works with a number of interior design partners, and Iris Ceramica, an internationally prominent maker of quality porcelain surfaces.
Diesel Living was established in 2008 as a collection of fabrics "evolving organically out of Diesel’s experience in fashion". 
Thus the well-known Diesel brand extends its characteristic "free-wheeling approach" to apparel, for which it has been known for decades, into the field of interior design under successful partnerships with a number of highly specialised Italian brands (in furnishings, tableware, lighting, kitchens and bathrooms).
Drawing on decades of know-how, Iris Ceramica is now one of the world’s most important manufacturers and distributors of quality ceramics for residential, commercial and industrial architectural projects. 
Active all over the world, Iris Ceramica has a mission based on Italian creativity, precision and ingenuity, in which factors such as sustainability and environmental protection represent the true added value that comes with the beauty of ceramics.
 
Diesel Living with Iris Ceramica produces surfaces of great visual impact, the result of the two brands’ shared focus on aesthetic research and experimentation.
Thus the material is glorified with a vast range of collections sharing new idioms reimagining the industrial look, pop culture, and the classic iconography of materials such as those linked with industrial archaeology: oxidised glass, corrugated sheet metal, and worn paint and metal.
These fascinating, evocative collections are appropriate for numerous interior decorating styles, because they reflect the effects of time on human handiwork, proposing a contemporary vintage style in the true spirit of Made in Italy, a new version of classic tradition.

This intense expressive research is clearly revealed in the new Liquid Stone and Alurock collections of flooring materials and in City Lights wall coverings. These collections come in numerous sizes and offer the same degree of variety in finishes and special pieces for floor coverings (baseboards, steps and edging).
To this we may add a new development in wall coverings: the introduction of the new 10x30 cm size in the Amber Colors, Sky Colors, Grey Color and Night Colors surfaces.
Alurock and Liquid Stone flooring materials explore a neutral colour palette revealing the concrete, material beauty of floor slabs of underground inspiration (Alurock) or with a hypnotic fluid look (Liquid Stone).
City Lights wall coverings have a more eclectic, contemporary look: the brilliant "pixeled" colour palette brings a touch of glamour to urban spaces, with effects of light and shadow and a bold, dramatic impact.


Marco Privato


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