07-06-2012

New sensorial interpretations of porcelain stoneware

Wood, Porcelain Tile,

Ariostea,

Imagine a form of architectural space which goes beyond initial perceptions in search of new sensorial experiences, as art has been doing for some time now. This idea can involve combinations of different forms, technologies and materials, as in Ariostea’s refined wood-look porcelain stoneware, adding a new dimension to perceived space produced by the external, iconic qualities of wood and the stability of porcelain stoneware.



New sensorial interpretations of porcelain stoneware

Ceci n’est pas une pipe, it said on Magritte’s famous 1929 painting. For decades now the visual arts have been inviting us to reflect on objects and how they are represented, in an attempt to go beyond the visible and encourage the unconscious and the imagination to come up with new and unexplored suggestions.
Our eyes are used to interpreting images representing a mix of forms, symbols and references, but can now easily skip a lot of intermediate steps and focus our attention solely on the final effect (determining the image and sensations we will recall later on).
If we consider that many living spaces and products are characterised by stylistic cross-contamination and simultaneous use of different technologies and materials, it will be clear that we are increasingly seeking new interpretations of our sensorial experiences.
In some particular and original cases, there is a clear separation of the formal aspect and the material aspect. One excellent example is Ariostea’s floors which look like wood with the attraction of a new reality emerging from spaces and environments.
A finish with visual and tactile properties recalling natural woods (with all their associations of cosiness, pleasure and serenity) is attributed the power of external appearance, while its substance is backed up by the strength and endurance of porcelain stoneware.
In the same space we therefore find two different souls, in an intersection of design which our senses interpret as a new and original dimension of living space.

Marco Privato

01_Seaside promenade - Pietra Ligure (SV) - Arch. Roberto Aiazzi

02_Ariostea – Wood look porcelain stoneware - High-Tech Woods - Rovere tundra

03_Ariostea - Wood look porcelain stoneware - High-Tech Woods - Rovere decapè

04_Ariostea – Wood look porcelain stoneware - High-Tech woods - Rovere scuro

05_Private residence in London. Design: Duggan Morris Architects. Manser Medal (“best residential construction”) in the United Kingdom in 2011, an example of a formal blend between the interior and the garden. Photo: James Brittain, David Grandorge

06_Musée Magritte during construction in 2008. Place Royale, Brussels, Belgium

07_Ariostea - Residenza - High-Tech Woods - Rovere reale

08_Wooden house in Gerês nature reserve (Portugal). Design: Carlos Castanheira + Clara Bastai, Arqtos Lda. An evocative view of a wooden house underlining the link between timber and the natural environment, in a unique iconic dimension. Photo © Fernando Guerra, FG + SG – Fotografia de Arquitectura

09_Private residence - Hamburg

10_Ariostea - Wood look porcelain stoneware - High-Tech Woods - Rovere reale


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