Porcelaingres porcelain stoneware floor and wall tiles are designed with the involvement of interior designers and architects offering technically and aesthetically refined coordinated solutions.
The final product, porcelain stoneware tiles that meet the highest technical requirements, is intended for a dynamic, flexible target in response to the changing demands of everyday life.
Design intended for a highly various, flexible target with different lifestyles and tastes is characterised by the essential presence of simple, linear formal elements.
The dynamism of our frantic, virtual, cosmopolitan, ever-changing society directs taste and consumer behaviours toward products which can be used to make individual interiors at any time and in any way.
Linearity and simplicity thus become the basic components indicating long-term choices such as those we make for our homes.
This pluralism, so relevant today, requires a design culture on the part of the designer in which every stage in working with the materials is analysed and modulated, even in the intermediate phases.
Constant control and monitoring progressively eliminate or add elements to obtain a result of refinement, homogeneity and balance between sensorial and aesthetic effects and technical properties.
Both these factors characterise and distinguish elegant Porcelaingres porcelain stoneware: interior designers, architects and manufacturers work together harmoniously to produce porcelain stoneware floor and wall solutions combining evocations, skills and different design preferences.
The end product is a coordinated, harmonious, simple surface capable of responding to all possible future needs and to the desire for customisation.
Porcelain stoneware tiles, which may be applied to indoor and outdoor floors and walls, thus preserve the basic properties of recognisability and identity as time goes by, meeting the requirements of flexibility and variation typical of our times.
Marco Privato
Captions:
01_Laser Zentrum Nord, Hamburg, Germany. Design: blauraum. Photo credits: Martin Schlüter
02_Housing development, Göktürk, Istanbul, Turkey. Design: EAA- Emre Arolat Architects. Photo credits: © Cemal Emden
03_Porcelaingres. Cotto high-tech line; natural or honed finish. Colour: Terracotta.
04_Porcelaingres. Quarzite Reale line. Colours: Plum, Silver, Gold, White.
05_Anthropologie, Dos Lagos, California, USA. Design: Work Architecture Company, New York. Photo credits: Elizabeth Felicella
06_Consejo Ribera De Duero, Roa, Burgos, Spain. Design: Estudio Barozzi Veiga S.L.P. (Alberto Fernandez Veiga, Fabrizio Barozzi). Photo credits: Mariela Apollonio
07_Porcelaingres. Rusty Stone line. Colours: Rusty Grey, Rusty Silver, Rusty Gold
08_Cervignano del Friuli, Udine, Italy. Casa della Musica. Design: Gri and Zucchi Architetti Associati (GEZA). Photo credits: © Massimo Crivellari
09_Porcelaingres. Just Calm line. Colours: Intense Black, Natural Grey, Native Brown, Fluid Ecru, Pure White
10_Porcelaingres. Le Perle line. Colours: Tahiti Black, Akoya White
