23-09-2014
Using interior design to reflect the setting. i29 and VMX architects.
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- Using interior design to reflect the setting. i29 and VMX architects.


For its offices, Mediaxplain media agency went with an industrial building in Houthavens, at the old port of Amsterdam, which is currently being redeveloped.


The media agency decided to ask the group formed of i29 interior design studio and the team of architects from VMX, to weave their magic for the architectural and interior design project. The result is a very large, visually striking office, reflecting the industrial heart of the location, and engaging with the site through the large, angled windows that look over the water and the docks.

The i29 designers are always very attentive to both the context and to the client’s identity: so their interior design of this workplace also tells the story of the company.


The open space in the building’s centre is not only set off by the views but also stands out because of the materials used for the fixtures and fittings. The bare concrete walls alternate with black-painted panels and walls, a grey acoustic ceiling pleasantly contrasts with the bespoke, streamlined untreated oak furniture.

The corridor connects the different office areas, but not only that, its walls are designed as screens, to display the digital work – a clear reference to the client’s core business: this interior design is visual communication and also acts as a business card for Mediaxplain.
(Christiane Bürklein)
interior design: i29 interior architects
exterior design: VMX Architects
location: Duivendrecht, NL
client: Mediaxplain
size: 1000 m2
photos: Ewout Huibers
constructor: Regiobouw
interior builder: Zwartwoud