24-04-2014

Stunning interiors for a revamp in Buenos Aires. HM.arquitectos.

Palermo,

contemporary,

Photography,

abstract



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  3. Stunning interiors for a revamp in Buenos Aires. HM.arquitectos.

Stunning interiors for a revamp in Buenos Aires. HM.arquitectos.
Fernando Hitzig and Leonardo Militello from Argentine architecture firm HM arquitectos were charged with revamping the interior of Victoria Brown, a trendy bar and restaurant in an old warehouse in Palermo, the “in” spot in Buenos Aires. 



Described as a fusion of “punk industriale” and “chic contemporaneo”, since it opened in February the project by HM.arquitectos for Victoria Brown has met with resounding acclaim from patrons and critics alike.



The client’s brief was to aspire to a sophisticated venue with clear references to the Victorian era, but not a historical recreation and the designers have managed to adapt the theories of Visual Marketing, to set the image and the atmosphere.





The first thing they did to the old brick warehouse was divide it into three “stations”, which on the one hand offsets the barn-like space of the old factory and on the other provides a versatile layout.



A surrounding brick wall was built for insulation, all keeping energy efficiency in mind. Low-consumption LEDs were used for the lighting design.





The star attraction are two works of art, blending new and old: a huge mechanical timepiece with exposed gears mounted on the wall and an old industrial machine. The perfect backdrop for a special evening.

Project: HM.arquitectos, http://www.estudiohma.com/
Location: Buenos Aires
Year: 2013
Photography: Andres Martellini
Link: http://www.victoriabrownbar.com


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