14-12-2016

Greenery, PANTONE colour of the year for 2017

When we found out the name of the PANTONE #Coloroftheyear for 2017 - Greenery - of course, we couldn't resist: it mirrors the green core of Livegreenblog, a clear reference to the increasingly widespread desire to reconnect with nature, which is seeping through all the creative sectors, from architecture to fashion.



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Greenery, PANTONE colour of the year for 2017 When we found out the name of the PANTONE #Coloroftheyear for 2017 - Greenery - of course, we couldn't resist: it mirrors the green core of Livegreenblog, a clear reference to the increasingly widespread desire to reconnect with nature, which is seeping through all the creative sectors, from architecture to fashion. 


“Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.” said Leatrice Eiseman, Executive Director of the Pantone Color Institute, about the colour of the year for 2017.
A colour that references the great interest in everything green, in all its forms, which is basically seeping into every field of creativity and daily routine: from urban planning to architecture, from lifestyle - passing through fashion and cuisine - to design in general. So, the selection of Greenery as this year's colour is in line with a global trend of growing attention to our environment, which is more fragile than ever, and where respecting and protecting nature is becoming crucial to the survival of the human species.
PANTONE 15-0343 Greenery is the exact name of the #Coloroftheyear, title given for the 17th time - last year it went to Serenity and Rose Quartz - and the experts at the Pantone Color Institute chose it after a long selection process involving careful assessment of new colour influences.
Thus, colour becomes a tangible expression of a common feeling, an anthem to life and to green, or to Livegreen in the true sense of the word! If you want to try some Greenery in your life, Pantone has partnered with AirBnB to bring Greenery to life through an experience in early 2017, with the of disseminating the colour as a “mood”.

Christiane Bürklein

#Coloroftheyear #Greenery
PANTONE 15-0343 Greenery
Find out more: https://www.pantone.com/color-of-the-year-2017
Images: courtesy of Pantone® - see captions

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