Expowall opens SGallery, a new space for art

Gianluca Giordano,




Pamela Campaner and Alberto Meomartini of Expowall Gallery redouble their efforts to bring culture inside an industrial architecture in Milan.

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Expowall opens SGallery, a new space for art Pamela Campaner and Alberto Meomartini of Expowall Gallery redouble their efforts to bring culture inside an industrial architecture in Milan. Their goal? To develop and boost the legacy of photography. The result is a space that is as warm and friendly as a home, a cultural salon that is an art gallery and concept store in one.

SGallery, the new Expowall space in Milan, is a really interesting game plan in the city's art scene. Here, the brightly coloured interiors, which will change every three months to suit whatever exhibition is running, clearly contrast with the old-hat idea of a white box. Colours that engage with visitors and encourage them to spend even more time in this spacious gallery, full of stimulating material set up by Pamela Campaner, the Expowall gallery owner with Alberto Meomartini, and the Varese-based artist Andrea Albanese
They first worked together in 2017 during BookCity Milano, and this time they have created a spacious, friendly area decorated with a fine touch.  So, the photographs from the gallery's extensive collection are skilfully put together with Albanese's paintings, plus a selection of rare ethnic curios including tables and chairs from Morocco, vintage armchairs and old radios. The perfect setting to stop, take time out, view the artworks and get an idea of how the photos proposed by Expowall could be displayed in your own home.
The name Sgallery, short for second gallery taking a page from the book of the famous Swatch brand and its second watch, expresses the desire for a new exhibition gallery, what they call a  house gallery, with a casual style, something fun and economically viable, to dispel the myth that visual art, and fine art photography specifically, is for the privileged few.
This space, just waiting to be discovered and viewed, opens to the general public on 30 November 2018 with the exhibition Unexpected Beauty, a photography collective, where the pictures on the walls meet modern and ethnic art. It will run until 28 February 2019. As Pamela Campaner says, “The photography is mixed and matched with furniture, vintage items, designer pieces, sculptures and paintings. The idea was to set up an actual house gallery with a nod to everything related to lifestyle in general.”
Indeed, the proposals of SGallery range from vintage portraits by the master of neorealism, Pietro Donzelli to the bold contrasts in the black and white shots of Milan by the Anglo-Canadian photographer William Batsford (link); the majestic Japanese cranes by award-winning Simone Sbaraglia, and the Olivetti architecture by Gianluca Giordano, which has been included in the 2018 ADI Design Index, preselection for the Compasso d’Oro. 
This Unexpected Beauty exhibition being shown in the context of industrial architecture urges visitors to approach the world of photography, to come forward and really enjoy it, simply because it has been set up in a warm, friendly area. This means you can leave behind the fears and uncertainties that museums and classical art galleries sometimes generate and really enjoy the experience.

Christiane Bürklein

Project: Pamela Campaner, Andrea Albanese
Exhibition: Unexpected Beauty
Opening: 29 November 2018
Location: Milan, Italy
Year: 2018
Images: Gianluca Giordano
Find out more: https://www.sgallery.it/