Asymptote Architecture, VIRTUAL TRADING FLOOR

Asymptote Architecture,

New York, USA,

Offices, Companies,


Architects: Asymptote Architecture.
Client: New York Stock Exchange (NYSE) + Securities Industry Automation Corporation (SIAC)
Location: Broad Street, New York
Useable surface area: 111.480 square metres
Project presentation: 1997
Project completion: 1999
Animation Code: RT-SET
Operating System and Hardware: Silicon Graphics
Information Display Solution: PixelVision


Architects: Asymptote Architecture.
Client: New York Stock Exchange (NYSE)
Builders: Milgo Bufkin for Morse Diesel International
Consultants: L'Observatoire International (lighting), Jaros Baum & Bolles Consulting Engineers (plants), HLW International (structures)
Location: Broad Street, New York
Project presentation:1998
Project completion: 1999

Asymptote Architecture, VIRTUAL TRADING FLOOR The 3DTF (3-D Trading Floor) is therefore a dynamic 3D view of shares and financial information, a fully interactive space containing stock exchange values, indexes, graphs, news and live video content from major television networks, which change "floating" in real time within an architectural environment.

Hani Rashid - co-founder of Asymptote Architecture with Lise Anne Couture - explains their approach with the singular statement: "We approached it as if it were an ordinary architecture project. The virtual space had to represent the intensity and architectural language of today's NYSE". The Asymptotes did not merely study the model of the equipment, but designed lights and colours, proportions and textures for the project.

The problem of the real location and concrete use of this "digital landscape" remained.
This was the reason for the Advanced Trading Floor Operation Center, intended to be something much more complex than an ordinary spatial container: thus the super-equipped technologically advanced NYSE PC workstation becomes a true "theatre of operations" - according to Rashid - with innovative aesthetic qualities which have made it the preferred set for television programmes on the Stock Exchange and a popular location for multimedia events.

The multifunctional operation center links negotiation spaces with the Blue Room, along a corridor known as "the Ramp" which also provides businessmen with a meeting place and has become a nerve-centre of the entire structure.

In formal terms, the environment is, appropriately, very high-tech, featuring a curved, sloped wall of blue glass hosting sixty liquid crystal monitors, enhanced by back lighting with fluorescent lights to which blue gelatine is added to accentuate the pigmentation of the glass.

Steel plays an important role alongside the glass: this is the material used in the console supporting the data panel, which is also blue and is equipped with telephones and PCs.

Curved panels also incorporating metal elements slice through the space, made of glass toward the ceiling and steel in the part nearer the floor.

The centre is completed and decorated by a mural painted on the back wall, also backlit, which is of course inspired by the cybernetic aesthetic, in that field of contamination between digital technology and architecture which is the preferred territory for the Asymptote group's investigation of space.

Elena Franzoia

561, Broadway New York
10012 New York
tel. 212.343.7333
fax 212.343.7099
web site: www.asymptote.net
e-mail: info@asymptote.net


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