17-02-2006

Shanghai. Emporio Armani
Massimiliano and Doriana Fuksas. 2004

Claudio Silvestrin,

Shanghai,

SPA, Showroom, Negozi, Store, Bar, Offices,

Architecture and fashion: a combination that is appearing more and more frequently in the stores of the most prestigious brand names, who are appointing big names on the contemporary architecture scene to come up with a new look for their showrooms.



Shanghai. Emporio Armani<br> Massimiliano and Doriana Fuksas. 2004 Visitors get the impression they are inside a soft sculpture with porous walls that seem to breath, enclosing Armani's creations in a context of great visual comfort. White sets off the store's red fittings and the cylindrical shapes of the changing rooms.
The entire 1100 square metres of floor space look like a continuously changing landscape, not just a showroom or shop, rejecting the static nature normally imposed on spaces of this kind. Its dynamism recalls the vitality of the Chinese city at this important stage in its social and economic development. The Emporio Armani spaces seem to interact with the city, just like Armani's stores in Milan and Hong Kong, created in the same spirit and with the same concept.

Laura Della Badia

www.fuksas.it

Related articles:
Claudio Silvestrin designs Giorgio Armani stores
Interview with Massimiliano Fuksas
Works
Biography of Massimiliano Fuksas

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