Rich McCor. The Paperboyo Experience
He turned London's Big Ben into a wristwatch, and the United Nations Headquarters in New York into a shopping bag, transforming these famous sites with intricate paper cut-outs that he crafts himself. He uses this to create something completely new, an invitation to look at recognisable places more closely.
After four years in London, Rich McCor realised that many of the city's architectural attractions had dropped into the background, blending into the urban backdrop so well that they had become almost invisible. Much as he tried to find new perspectives for his camera, the umpteenth photo of a landmark like Big Ben just wasn't enough to shake it from that classic lifelessness of a tourist photo.
So he decided to take these famous landmarks out of context and creatively reposition them, both in his photos and in our imagination. Rich McCor drew on pop culture for his inspiration, because as he says all you need is a simple idea where people can easily understand the allusions.
So, this young British creative artist decided to combine his paper-cutting flair with his photographic skills and add an artistic layer to the surface of reality, or rather the context we perceive as real. The first thing he does is attentively observe the place or landmark and make many attempts to get the right angle and see if the cut-out is the right fit for the situation. After all this careful preparation he starts the actual photo shoot, which is anything but simple, because you need the right light, a calm day so the cut-out won't flutter in the breeze, and the perfect angle. McCor says he often takes about 50 photos with the cut-out before he gets the right shot.
When you look at the photos by Rich McCor (aka Paperboyo), you don't think about all the hard work that went into the preparation and creative idea behind each one. You're immediately transported into a fantastic world where architecture and objects have their very own secret life: New York's Guggenheim Museum has been transformed into a vase for daffodil and the moon appears as a little girl's balloon in the mountains.
It's amazing to think that all you need is a skilfully positioned paper cut-out to completely change our perspective and in doing that, the actual connotations of a given place. Rich McCor's creative study opens the door into a magical world that we exclude from our lives far too often.
Christiane Bürklein (@chrisbuerklein)
Rich McCor aka Paperboyo