Iris ceramica - FMG Fabbrica Marmi e Graniti - Eiffelgres at Cersaie 2017
Exhibition Design is the title of the Iris ceramica, FMG Fabbrica Marmi e Graniti and Eiffelgres stand designed by Area 17. It is an imposing dark shell with a large, luxuriant green heart, an oasis that welcomed visitors to Cersaie 2017 to introduce them to the world of maxi porcelain slabs produced by brands in the Iris ceramica group.
The product is the key element to interpreting the stand designed by Area-17 for Iris ceramica, FMG Fabbrica Marmi e Graniti and Eiffelgres. The architects focussed on the expressive nature of the material, to display it without narrative artifice and especially to exalt the aesthetic qualities, textures and flexibility of the large slabs.
An imposing outer shell was therefore made with shiny MaxFine Marmi Marquina , maxi slabs used both whole and broken, to create pleated inserts and invisible containers.