Inspired by the shop in Rome, with its historical grey and green veined marble frames, a material that also appears in the internal design architectural components, the designers collaborated with the Delft University and Italian company Tensoforma to create a solution that could respond to a new image. And they realised it.
The structure, protruding from the profile of the building, is covered by GRC panels fixed to the building by suitably designed and realised steel profiles, following the techniques used for ventilated façades. Each panel was designed and realised following a unique design, and then installed at a very close distance from the other panels, this way creating a net of grouts completely free from one another. The objective was to imitate the veins of the marble of the Roman shop in a newer, more technological, version. A specifically designed resin was then used, based on the design needs, to fill within the GRC so as to enhance the effect of the nearby installed LEDs. This way, a final effect is generated that recalls the veins of the marbles which appear to be pleasantly golden during the entire day, and that are very shiny during the night. This creates a hypnotic, seductive effect which only apparently seems to be unrelated with the brand. In actual fact, this new façade blends with the brand in such an iconic way, that it can be replicated all over the world.
Building contractor: Skanska Gross floor area: 9602 Construction year: 2017
Photographer: André Pihl, Wingårdh Arkitektkontor AB
Design: MVRDV- Winy Maas, Jacob van Rijs and Nathalie de Vries Resin: Estro s.n.c – Marco Salvioni
Concrete: CDF s.r.l – Jacopo Antonioli
Glass: Vetraria Bergamasca Tecnovetro s.r.l – Sonia Bonesi
Glass film: Euroline for 3M – Massimo Schetz
Images: Photography - Daria Scagliola and Edit - Stijn Brakkee
Diagrams: MVRDV Material Research: Delft University of Technology – Rob Nijsse, Frederic A. Veer, Telesilla Bristogianni, Faidra Oikonomopoulou, Lida Barou and Kees Baardolf
Structural Research: ABT bv – E.H.J. ten Brincke, P.A. Bulsink, M.LW. van Veghel, E.A.M van den Broek
Engineering and construction: Tensoforma Trading s.r.l.- Stefano Bertino, Laura Finazzi, Ilenia Longa and Fabio Pettenati