Hotel Tenda Rossa renovation on the Tuscany coastline

Hotel Tenda Rossa is on the waterfront of Marina di Carrara, Italy and has recently been upgraded and expanded. The project, designed by the architect Marco Andreoni is completed by the interior design of the architect Daniele Menichini.


70 years since it was built, the long-standing Hotel Tenda Rossa on the waterfront of Marina di Carrara, Italy needed to be brought in line with the new needs of its guests. So it underwent a full makeover, including the addition of three new suites. These suites feature a living area that communicates directly with the outdoor area and a bedroom that continues the line of this space. The hallway runs between these two areas and acts as a filter and separation zone that also includes the wardrobe and bathroom entrance.
Daniele Menichini based the volumes on geometric shapes and on the idea of “total white”, using colour and minimal furnishings as a contrast to define the spaces. A reference to the nearby waterfront where long stretches of beach are covered in colourful beach cabins, striped beach umbrellas and lounge chairs, in addition to the equally colourful beach towels that are more prominent in the non-paying areas. 
This theme of the seaside generated the research and the colour combinations that contrast notably with the clean lines of the interiors, to get across that gets across that warm, welcoming feeling you expect in this kind of hospitality. So each of the suites has a different standout colour that is repeated both in the striped patterns on the walls and in the furnishings, most of which are integrated as fixed elements in the spatial concept.
Daniele Menichini has skilfully brought together the needs of contemporary holidaymakers with the features of the seaside, as it is represented in Marina di Carrara for a comfortable and aesthetically attractive stay.
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Christiane Bürklein

Architecture project : Marco Andreoni
Interior Design : Daniele Menichini
Project team: 3d manager Giacomo Favilla, Angelo Lanzetta
Location: Marina di Carrara (MS)
Year: 2017
Images: Daniele Menichini