30-09-2016

Hora, sustainable design

Milan,

Bar,

Design,

Hora Design is a project by Italian designer Barbara Bottazzini that combines aesthetics, functionality and ethics in products that leverage tradecraft knowhow.



  1. Blog
  2. Design
  3. Hora, sustainable design

Hora, sustainable design Hora Design is a project by Italian designer Barbara Bottazzini that combines aesthetics, functionality and ethics in products that leverage tradecraft knowhow.



Autumn is the season of design weeks and festivals - the London Design Festival  Bologna Design Week as part of Cersaie, in Taiwan, the World Design Capital and in Milan the upcoming Brera Design Days. Everything is steeped in new trends, and sustainability is right at the top of the rankings with regard to the qualities desired in a designer product.



Enter Hora creative workshop by Italian designer Barbara Bottazzini: her design idea is based not only on aesthetics and functionality but also respect for all the people and the raw materials involved in the production process, to arrive at responsible products.





Bold coloured objects of red, white and black, with linear forms, and original interpretations, where Barbara Bottazzini adds layers of meaning to objects we use every day like cups, storage containers, exercise books and chairs. She does it with character in the broadest sense of the word, namely by adding graphic signs in the famous Helvetica typeface to each product; this was invented exactly 60 years ago and has been forever a favourite with creatives all over the world because it is so clean and clear. 



So the “Type_or_Graphic” collections stands out not only for the best quality, certified origin raw materials sourced as locally as possible, but also for its asterisks, hashtags and the famous @, all of which dominate our digital world and that we can now enjoy in a completely analogue context. Responsible, environmentally-aware design that keeps in mind our demands for beauty.

Christiane Bürklein

Project: Barbara Bottazzini
Hora Design, http://horadesign.it/
Year: 2015-16
Images: courtesy of Barbara Bottazzini

×
×

Stay in touch with the protagonists of architecture, Subscribe to the Floornature Newsletter